Created in 2014 as part of my final diploma project at ERACOM, this project involved developing a complete promotional campaign for a fictional organization, the International Dance Competition (CID), from initial concept to final production. The campaign included a promotional short film, a website, a brochure, and various visual communication materials.

Inspired by the connection between different forms of artistic expression, I chose to bring contemporary dance and street art together, combining the elegance of movement with the raw creativity of urban culture.

From concept development and creative direction to filming, editing, and production, the short film became the centerpiece of the campaign, exploring the dialogue between dance and visual art through a dynamic and expressive cinematic experience.